Hello. I'm Manoj.

Turning data into impactful marketing insights

About me

I’m Manoj Changaiah Nandakumar—a results-driven marketing and web analyst with a passion for leveraging data to optimize digital strategies and enhance user experiences. With extensive experience in roles at Yamaha, Byju’s, and UT Dallas, I’ve executed impactful A/B testing, built advanced dashboards in Power BI and GA4, and implemented data-driven solutions that improved campaign performance and boosted user engagement. As a Master’s student in Information Technology Management at UT Dallas, I combine technical expertise in tools like SQL, Python, and Tableau with a strong foundation in marketing analytics to deliver actionable insights. Let’s work together to transform data into measurable success!

Education

Masters' in Information Technology Management

(Concentration in Business Intelligence)

The University of Texas at Dallas

August 2022 - December 2024

GPA: 3.59

Relevant Coursework: Advance Statistics, R Programming, Python, Big Data, Applied Machine Learning, Database Foundations

Bachelors in Electrical Engineering

RV College of Engineering, India

2015 - 2019

GPA: 7.16/10

Work Experience

Promoted to Senior Data Analyst and led a team of four analysts, overseeing the design and implementation of data-driven
strategies that improved overall business decision-making and increased revenue by 15% within one fiscal year.

Achieved a 30% increase in student engagement across three K12 projects (Social Science, Coding, and Mathematics) by
optimizing Power BI dashboards, measured through improved click-through rates and increased time spent on the app.

Byjus Think 'N Learn

Senior Web Analyst

Bangalore, India

August 2021 - August 2022

The University of Texas at Dallas

Marketing Analyst Intern

Dallas, Texas

January 2024 - May 2024

Conducted deep-dive analyses of web and social media data to identify underlying trends and developed comprehensive,
dashboard-based reports to university stakeholders using Power BI that resulted in a 15% uplift in targeted engagement strategies

Extracted and analyzed enrollment data using SQL and Python to derive strategic insights, effectively collaborating with
cross-departmental teams to optimize marketing campaigns and improve engagement processes across the university

Orchestrated and optimized targeted advertising campaigns that significantly boosted enrollment and orientation attendance,
achieving a remarkable 60% increase through strategic use of digital marketing platforms and data-driven decision-making

Web Analyst

June 2019 - August 2021

Designed and optimized over 10 interactive PowerBI dashboards incorporating DAX expressions, which enhanced strategic
marketing decisions by revealing actionable insights into student behaviors

Enhanced student engagement by 30% through rigorous A/B testing and optimization of educational content delivery on digital
platforms, focusing on interactive elements like quizzes and video tutorials

Analyzed user interaction data with educational content to provide insights for curriculum refinement, leading to a 20% increase in
course completion rates by aligning learning materials with student performance patterns

Yamaha Corporation of America

Digital Analytics Intern

Dallas, Texas

September 2024 - Present

Leveraged Crazy Egg,GA4 & Looker Studio to analyze heatmaps and interaction snapshots across 3 Yamaha web properties, providing strategic recommendations that resulted in a 20% boost in landing page engagement

Enhanced Product Experience Management (PXM) workflows by streamlining product data updates across Yamaha’s dealer network, ensuring data consistency across Yamaha’s sales channels and improving time-to-market for new product launches

Identified critical areas of enhancement in desktop and mobile traffic for California and Texas (CA-TX), resulting in 32% greater insights into regional user engagement, effectively distinguishing usage patterns from the rest of the U.S. audience

Developed and implemented a HubSpot project to enrich Yamaha’s CRM system, successfully integrating UTM parameters to track user interactions across social channels, which enhanced sales and marketing alignment

Conducted ad hoc data analyses for 13 different musical instrument categories, translating data into actionable insights that informed strategy for category teams and contributed to an average of 15% more effective targeting and personalization efforts.

Projects

Checkout my Github Profile for Other Projects

For the Maven Rail Challenge, I developed an interactive dashboard for National Rail, focusing on identifying popular routes, peak travel times, revenue from different ticket types and classes, and diagnosing on-time performance issues. This project showcases how data analysis can optimize train operations and improve passenger experiences.

Maven Rail Challenge

Blogs

Explore the intersection of marketing analytics, AI, web strategies, and digital optimization. Discover practical guides, advanced techniques, and trends to transform data and AI insights into impactful business decisions.